With the adoption of the SDGs by the United Nations, "sustainability" has become a global keyword.
R ethical is the first brand in Japan to use "Fairminded Certified Gold" in 2013. Since its launch, the brand has been creating jewellery for women with a policy of ethical luxury, mainly using K18YG.
We will tell you about sustainability in jewellery and what R ethical is all about.
What ◼︎R ethical aims to do is to create a "sustainable future" through beautiful jewellery.
R ethical is the first jewellery brand in Japan to be granted permission to use the FairMinds certified label, which is sourced from small-scale mines affiliated with the Alliance for Responsible Mining (ARM), an international non-profit organisation.
Jewellery is something that breathes, that touches the skin, that becomes part of the wearer. It is a form of expression of love and intention, a symbol of the longevity of a person's thoughts and feelings throughout history, and one that continues to fascinate.
That's why we hope to inspire people to think about a sustainable future in their daily lives, beyond the everyday, as we live today.
Gold mining is a dangerous business, with child labour, forced labour, hazardous handling of chemicals, health hazards and environmental pollution being the main concerns in many countries.
ARM IS AN INTERNATIONAL NOT-FOR-PROFIT ORGANISATION THAT PROMOTES WORKER HEALTH AND SAFETY AND SOCIAL SECURITY AT MINING SITES, THE ERADICATION OF CHILD LABOUR, PRODUCTION TRACEABILITY, AND THE REDUCTION AND CONTROL OF MERCURY AND OTHER HARMFUL SUBSTANCES. WE WORK INDEPENDENTLY WITH SMALL-SCALE MINES IN LATIN AMERICA, ASIA AND AFRICA TO ENSURE THAT THE GOLD MINED THERE IS FAIRMINDS CERTIFIED.
In 2013, R ethical was the first company in Japan to be awarded the FairMinds certified gold label. We feel this is significant, for example, in 2018 Chaumet, a well-known high-end jewellery brand, announced that all of its jewellery and watches will be made from FairMinded certified gold. Globally, the demand for ethical gold is also growing, with an annual volume of 435 kilograms of gold traded on ARM (*as of October 2018, see ARM), a premium of around 150 million yen. It will continue to grow.
Sustainability is becoming more and more widespread in the jewellery industry, but around the world it is an essential requirement in all sectors.
A polluted planet, depleting marine resources, ever-increasing carbon dioxide, global warming and the imminent extinction of many species of plants and animals call for a concerted global effort by the business, political and non-governmental communities.
The layers, the complexities of global causation, cannot be solved by a single solution, but rather by the scientific, humanitarian, academic, cultural and national needs of humanity.
◼ If we can increase the number of people who live with sustainable materials and make their lives shine.
I have one mother and two grandmothers. I had two mothers and four grandmothers, who were struggling with the times, but whose lives were glorious. I never met any of them.
I have two beautiful daughters, Lisa and Sarah. They are only 9 and 5 years old. One day I may get married, one day I may not. If life goes on, I will have grandchildren, who may or may not have more children. I may or may not be able to hold them. I may or may not be able to hold them.
What I want is for them not to suffer, to enjoy the richness of nature, to eat nutritious food, to live culturally and in harmony with others.
Weaving a life. The past and the future. And we who live in between.
A single sentence in the R ethical flyer
"Life in circulation, nature in circulation, our future in the making.
These words mean that although we are a jewellery company, we also want to live a life of the earth, we want more people to be able to live a life of brilliance, we want to use ethical materials to achieve this, we want to pay for it, we want to keep the earth clean by not using mercury, we want the people who wear our jewellery to shine with ethical materials. It would be nice if people who wear jewellery could shine together with ethical materials. It's a very primitive and essential way of expression.
R ethical exists with the feeling that we can contribute to the world if ethical jewellery exists as one of the intentions for the future that we cannot see yet, from the things around us.
◼ Let happiness flow around you through jewellery that will fascinate you as you fall in love.
R ethical's jewellery is made from gold, mainly mined in Peru, combined with natural stones and other materials, and individually crafted by artisans in Japan. Without being ethical, we focus on making things that make your heart skip a beat, things that make you fall in love with them as if you were in love with them. Our approach is based on the creation of jewellery that makes the heart dance, that attracts and satisfies, rather than on a marketing strategy aimed at the mass market, which surely cannot be scientifically proven.
We believe that we can only respond to our customers by taking care of each and every one of them, not by comparing or competing with them. It's not something to impose, it's not something to deny. We try to be neutral, especially when it comes to ethical issues.
It is the joy of running the brand that R ethical's activities are a reminder, a healing and a starting point to look forward to life. We are happy to be a part of this cycle. As a Japanese jewellery brand, we are committed to the future of life and nature.
13 December 2018
Designer, R ethical
Mari Hoshi, President, R Jewels Japan K.K.