About Us

Where Beauty Stands

About Us

R ethical アールエシカルはNYを拠点に「希望のかけら」を届けるエシカルジュエリーブランドです。

A small diamond in the morning dew, gold in the rough earth
A blessing of the earth so beautiful
Wear it as a part of you
Let the scene soak into your heart
Let it hold many pieces of hope
The earth, the creator and the wearer
We can seek for the sparkle of a moment
May each piece of jewellery lead to "hope for the future" for those who hold it in their hands.

Our Philosophy

The search for intrinsic beauty

We use natural and sustainable materials that are a gift from the earth

With all the plants and animals on the planet

WE VALUE RESPECT FOR PLANTS AND ANIMALS AND WORK WITH LIKE-MINDED NGOS AND ARTISTS.

A work of art that will make your heart dance

We work with artisans to create one-of-a-kind products.

About Gold

Small Scale Minig


R ethical is the first jewellery brand in Japan to introduce Fairminded Certified Gold from small-scale mines affiliated with the Alliance for Responsible Mining, an international NGO.

Gold mining is a problem in many countries because of the hazardous working conditions, child labour, forced labour, health hazards due to the dangerous handling of chemicals, and environmental damage caused by mercury emissions.

The World Bank estimates that more than 41 million people are engaged in manual gold mining globally, in more than 80 countries, directly or indirectly, and that at least 30% of these are women. When secondary activities are included, the majority of people working in small-scale manual mining are working in the informal economy, and they are some of the poorest people in the world.

It's a small initiative, but one that is creating products from ethical gold.

FAIRMINDS CERTIFIED GOLD PROTECTS THE HUMAN RIGHTS OF WORKERS AT GOLD MINING SITES, SUPPORTS ACCESS TO MARKETS, INVOLVES INTERNATIONAL NGOS AND GOVERNMENTS TO IMPROVE THEIR STATUS, PREVENTS CONFLICTS, AND SUPPORTS THE SUSTAINABLE DEVELOPMENT OF WHOLE COMMUNITIES BY REDUCING THE FREQUENCY OF MERCURY USE.

The price of gold is justly paid to small-scale miners. In addition to the gold price, we also offer traceable costs and developmental premiums (incentives), making us part of a beautiful cycle.
A polluted planet, depleting ocean resources, unstoppable global warming.

In these uncertain times, when so many factors are intertwined, if we can hold on to a few fragments of hope, the earth, its creators and its wearers may be able to find a momentary sparkle.


To create the Beautiful Cycle 

Diamond

As diamonds are a blessing from the earth, we are committed to sustainability. We only work with traceable diamonds to avoid the use of blood diamonds (which are exploited and pollute the environment in the mining process).

Ethical Gold

フェアマインド認証ゴールドを中心に、リサイクルゴールド、リサイクルプラチナを用いて製品を作ります。素材と対話を重ねるように、フォルム、質感を大切にするエシカルジュエリーをお届けします。

Sustainability

エシカルジュエリーをお包みするボックスは、FSC認証ミックス紙を使用し、輸送の緩衝材もリサイクルのものを使用させていただきます。付随するビジネス運営においても持続可能性を大切にします。

Beautiful People

We are a flexible, flat organisation that recognises differences and encourages a diversity of good qualities. 

Craftmanship

We respect the skills and experience of our craftspeople and ensure that every step of the way is a journey of energy.

What we think about
Sustainability

How do we face the future as we are forced to live with the contradictions of the world's problems in front of our eyes?
We must never stop thinking, imagining and asking fundamental questions about the next generation.


The diversity of plants and animals creates and nurtures abundance, and the cycle of life continues.
We must rethink our own way of life on this basis.
We hope that the world will become more circular.
We must continue to think globally, and at the same time we must think and act where we are.


This is R ethical's vision of sustainability.
With this in mind, and with respect for nature and people, we believe that sustainability is a way of being that is comfortable for our own bodies and minds, as well as reducing our impact on the earth, plants and animals.

R ehical creates jewellery using minerals that have been nurtured by the earth over a long period of time. We, the wearers of these jewels, are also part of the natural environment in which we live.


Right now, it is difficult to do everything perfectly.


We accept the contradictions that make us want to turn our backs on them, but we continue to think and act on what we need to do now, while keeping a global perspective.


We hope that R ethical jewellery will be a "piece of hope" for the wearer and for a better future, and we will continue to challenge ourselves to make ethical products.